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Shopping 2.0 Archive
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Sears puts iPads in shopper hands to enhance in-store shopping
Posted on October 25, 2011 | No CommentsSears Holdings Corp. is rolling out iPads and iPod touch devices to almost 450 Sears and Kmart stores around the country as it continues to look for ways to bridge […] -
Viewthrough™: Glamour and Gap Bring Print to Life via SnapTag Integration
Posted on August 14, 2011 | No CommentsGap is bolstering its mobile presence by placing mobile bar codes on its static ad in Glamour magazine and offering consumers a discount when they scan the tag. The company […] -
How Moms Keep Connected Using Smartphones
Posted on April 14, 2011 | No CommentsMoms with smartphones spend over 6 hours a day using mobile With the benefit of smartphones and the mobile internet, many moms are now running their households on the go, […]