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Mobile10 Archive
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Viewthrough™: Glamour and Gap Bring Print to Life via SnapTag Integration
Posted on August 14, 2011 | No CommentsGap is bolstering its mobile presence by placing mobile bar codes on its static ad in Glamour magazine and offering consumers a discount when they scan the tag. The company […] -
Sears steps up mobile push to drive traffic to specific in-store location
Posted on June 6, 2011 | No CommentsThe Sears SCVNGR challenge Sears has teamed up with mobile game application SCVNGR to launch a custom game designed for the department store chain’s footwear and fitness department. The game […] -
Gamification of Shopping: Old Navy Crazy Code Egg Hunt
Posted on April 20, 2011 | No CommentsQR codes hidden all over Old Navy stores unlock value. More at http://oldnavy.promo.eprize.com/easter/ Furthers Old Navy’s approach toward bringing fun and game theory to mundane shopping process and coupon value. […] -
How Moms Keep Connected Using Smartphones
Posted on April 14, 2011 | No CommentsMoms with smartphones spend over 6 hours a day using mobile With the benefit of smartphones and the mobile internet, many moms are now running their households on the go, […]