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Technology Archive
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These New Levi’s Ads on Flipboard Are Really Giant Catalogs
Posted on September 10, 2012 | No CommentsA Branded Magazine With Levi’s Fall Collection and ‘Go Forth’ Theme AdAge notes: Flipboard has long promised to provide publishers with magazine-like advertising that takes advantage of the capabilities of […] -
Everyware: Evian Will Connect Your Fridge to the Internet With Smart Drop
Posted on June 16, 2012 | No CommentsEvian is sidestepping retail partners to sell its products directly to consumers with the promotion of a new online delivery service, and the release of a new digital device it […] -
Shopping 2.0: Younger Shoppers Using Technology, Not Salespeople
Posted on March 11, 2012 | No CommentsNYT notes: When Nadia Karim goes shopping, she doesn’t wait around for salespeople. She saves items from apps and Web sites on her cellphone as a shopping list. And as […] -
PSFK Future of Retail Report 2011
Posted on December 27, 2011 | No CommentsThe 2011 issue of the Future of Retail report is designed to inspire anyone involved in creating touchpoints that lead a customer through the purchase path. While there are tremendous […] -
Zappos Launches iPad Magazine w/ Click-and-Buy Functionality
Posted on December 27, 2011 | No CommentsPSFK previously reported that tablets and e-reader devices have greatly aided magazine readership by as much as 90% in an independent study. Recognizing this potential, online shoe and apparel retailer Zappos puts […]