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Mobile Archive
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Check Out the Future of Shopping
Posted on May 20, 2011 | No CommentsShaving Time Off the Weekly Grocery Run To Keep Consumers in Stores and Spending Retailers have begun rolling out a raft of new checkout gadgets designed to speed up and […] -
Target iAd campaign aims for increased fashion sales
Posted on May 12, 2011 | No CommentsTarget’s spring iAd MobileMarketer notes: Target is strengthening its position in fashion retail by letting consumers create their own spring collection style show via a new iAd campaign. The iAd, […] -
How mobile tech is changing the retail experience
Posted on May 9, 2011 | No CommentsIf you’re going to plan for the future, you have to target teenagers today. -
Tommy Hilfiger tries on augmented reality fitting room
Posted on May 9, 2011 | No Comments“Trying on” Tommy Hilfiger clothes using augmented reality MobileCommerceDaily notes: Fashion brand Tommy Hilfiger has launched an augmented reality-powered preppy fitting room to help promote its spring/summer limited-edition Prep World […] -
Gamification of Shopping: Old Navy Crazy Code Egg Hunt
Posted on April 20, 2011 | No CommentsQR codes hidden all over Old Navy stores unlock value. More at http://oldnavy.promo.eprize.com/easter/ Furthers Old Navy’s approach toward bringing fun and game theory to mundane shopping process and coupon value. […] -
Surprising Familiarity with QR Codes – eMarketer
Posted on April 15, 2011 | No CommentsQR, or quick response, codes, are being adopted by many marketers as a way to entice people into using their mobile phone to get more information about products and services or otherwise interact more deeply with advertising -
Shopping 2.0 meets Television 2.0
Posted on April 11, 2011 | No CommentsShazam, Shop and Score. All from our songs. Use Shazam on your phone to capture any Old Navy original song. Shop looks and unlock secret goodies, like song downloads, style tips and more. -
Location-based marketing can increase average order value, frequency, loyalty
Posted on April 2, 2011 | No CommentsMobileMarketer notes: Multiple brands and retailers have launched geofences and are distributing mobile coupons via ShopAlerts by AT&T While privacy concerns persist, adding a location component to a campaign gives […] -
How Fashion Retailers Are Redefining E-Commerce With Social Media
Posted on March 10, 2011 | No CommentsMashable notes: Once simply a counterpart to brick-and-mortar retail, e-commerce has quickly become an independent force in fashion — one that shows no signs of curbing its exponential growth. In […] -
ManageMyLife HD By Sears
Posted on March 8, 2011 | No CommentsManage My Life is part of Sears, one of the oldest and most trusted retailers in the United States. That’s why we can provide a unique combination of tools and services for helping you manage your life – online product manuals, timely email reminders, free advice from experts, step-by-step projects, material calculators, troubleshooting guides, home service scheduling and more.