Brazilian fashion retailer displays Facebook ‘likes’ for items in its real-world stores

By
Fallon
– May 6, 2012Posted in: Shopping 2.0, Social, Technology

C&A has found a way to bring customers’ Facebook approval into full view in its real-world stores through online clothing ratings.

alttext

Bridging the gap between the online and offline worlds is a challenge for any brand, but Brazilian fashion retailer C&A has come up with an innovative solution. Much the way both Renault and Bacardi have found ways to translate between real-world approval and Facebook “likes”, so C&A has found a way to bring customers’ Facebook approval into full view in its real-world stores.
Through its new “Fashion Like” initiative, C&A has posted photos of a number of the clothing items it sells on a dedicated Facebook page, where it invites customers to “like” the ones that appeal to them. Special hooks on the racks in its bricks-and-mortar store, meanwhile, can then display those votes in real time, giving in-store shoppers a clear indication of each item’s online popularity. The video below (in Portuguese) outlines the premise in more detail:
YouTube Preview Image
Tags:

About Fallon