JC Penney QR Codes Let You Add Voice Message to Gifts [VIDEO]

Mashable notes: QR codes have mostly been used to direct consumers to websites, but a holiday promotion from J.C. Penney takes a different approach.

J.C. Penney shoppers will receive a “Santa Tag” sticker with each purchase this holiday season. The tags contain individualized QR codes that can be scanned with any QR code reader to record a personalized voice message. Gift recipients can, in turn, scan the codes to hear the recorded voice message when they open their gifts.

The program is part of the retailer’s holiday campaign, which revolves around the tagline “Who’s your Santa?” The stickers give consumers a little extra incentive to shop at J.C. Penney over its many rivals.

 

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