QR codes hidden all over Old Navy stores unlock value. More at http://oldnavy.promo.eprize.com/easter/
Furthers Old Navy’s approach toward bringing fun and game theory to mundane shopping process and coupon value. See slide excerpt below for average results for Old Navy’s circular and coupon endevours:
Gamification of Shopping: Old Navy Crazy Code Egg Hunt
Posted in: Competitive, Mobile, Shopping 2.0
– April 20, 2011
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