Nordstorm using twitter to create a personal shopping experience

or at least one person that is working there does, and Nordstorm is supporting it.

Dave says he uses Twitter to keep his customers informed. He tweets photos of clothes he likes.

Sometimes he comments on what’s happening, like this tweet on the Academy Awards: “I think my vote goes to Colin Firth for best dressed last night..or maybe Tom Hanks-just proves again you can’t go wrong with a classic look”

Dave also told me that he has a bunch of clients who he sends direct messages to. He knows their taste in clothing and when something new comes in, he informs the client, privately, right away. This real-time effort frequently generates sales right away — Dave already has the customer’s size and payment information and he ships the item right out. Brilliant.

In a corporate environment where many companies fear letting employees use social networking, Nordstrom is doing it right. Yes, there is a corporate @Nordstrom Twitter account, but Dave’s personal touch is a fantastic way to use Twitter for business, pushing the interaction down to people who work directly with customers.

To be sure, this is Dave’s initiative. He’s making it happen. But the effort is fully supported by Nordstrom. Dave has access to computers and iPads at work to tweet and he usually uses his personal iPhone for the photos.

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