Daily Deals – The Sears Way

Sears is currently playing in this territory on their Facebook page with their WishTogether promotion. This is a smaller scale version of a Groupon or a Living Social deal, where enough people have to Wish (or “Like”) the deal before it is available for purchase.

In our chat yesterday, I brought up Backcountry, the outdoors site that has 4 or 5 microsites that sell one (huge) deal at a time, until it runs out. I think if Sears has already bought the thinking behind their “WishTogether” promotion, it shouldn’t be a large jump to something a little larger-scale and more publicly accessible (you have to dig into their Facebook page to get to this).

Checkout these sites to see what Backcountry is doing:

Steep and Cheap


Whiskey Militia