![Evian is sidestepping retail partners to sell its products directly to consumers with the promotion of a new online delivery service, and the release of a new digital device it […]](http://checkout.fallonhotdish.com/files/2012/07/302382061_200.jpg "Everyware: Evian Will Connect Your Fridge to the Internet With Smart Drop")
![C&A has found a way to bring customers’ Facebook approval into full view in its real-world stores through online clothing ratings. Bridging the gap between the online and offline worlds […]](http://checkout.fallonhotdish.com/files/2012/07/CA-640x250.jpg "Brazilian fashion retailer displays Facebook ‘likes’ for items in its real-world stores")
![Adverblog notes: IKEA products help you save space, so the brand decided to prove that point by squeezing an entire store into a banner. Move your mouse around and the […]](http://checkout.fallonhotdish.com/files/2012/07/Screen-shot-2012-04-28-at-9.10.30-AM-195x110.png "IKEA’s Smallest Store Ever (OLA Display Banner)")
![L2, authors of the Digital IQ Index®, count down 2011’s most innovative programs from prestige brands across all digital media—site, social media, mobile, and digital advertising. Founded in 1993, Kate […]](http://checkout.fallonhotdish.com/files/2012/07/0-195x110.jpg "L2: 8 Most Innovative Digital Programs in Prestige: #8 Kate Spade")
![NYT notes: When Nadia Karim goes shopping, she doesn’t wait around for salespeople. She saves items from apps and Web sites on her cellphone as a shopping list. And as […]](http://checkout.fallonhotdish.com/files/2012/03/10SHOP-pic-articleLarge-195x110.jpg "Shopping 2.0: Younger Shoppers Using Technology, Not Salespeople")
![Authored by L2, The Digital IQ Index®: Fashion study ranks the digital competence of 49 brands across four dimensions: Site, Digital Marketing, Social Media, and Mobile. Brand efforts were measured against […]](http://checkout.fallonhotdish.com/files/2012/07/204042173_200-195x110.jpg "L2 Prestige 100®: Digital IQ Index: Fashion")
![UK clothing retailer Topshop has devised a fun way to promote its new store in Melbourne, Australia: by offering free rides around the city on a branded London double-decker bus. Providing regular […]](http://checkout.fallonhotdish.com/wp-content/themes/arras/images/thumbnail.png "DOUBLE-DECKER TOPSHOP BUS TAKES SHOPPERS TO NEW LOCATION FOR FREE")
![Jan. 25 (Bloomberg) — J.C. Penney Co. Chief Executive Officer Ron Johnson today laid out his plans to revive the retailer, starting with an overhaul of pricing and store layouts. […]](http://checkout.fallonhotdish.com/files/2012/01/ron-johnson-195x110.jpg "J.C. Penney to Change Prices as CEO Johnson Remakes Retailer – Businessweek")
![Sears Holdings, owner of the perpetually troubled retailer power couple Sears and Kmart, has released the locations of 80 out of the 100 to 120 “under-performing” stores that will close in […]](http://checkout.fallonhotdish.com/files/2012/01/sears1-195x110.jpg "First Sears And Kmart Closings Of 2012 Concentrated In Midwest And South – The Consumerist")
![For a crowd of almost 200 automotive marketers at Think Auto: Rethinking Luxury September 8, 2011 at Google New York, Andrew Sacks, CEO of the Affluence Collaborative and AGENCYSACKS, presented […]](http://checkout.fallonhotdish.com/files/2012/07/01-195x110.jpg "Google Rethinking Luxury: Connecting with Today’s Affluent Consumer")
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![A Branded Magazine With Levi’s Fall Collection and ‘Go Forth’ Theme AdAge notes: Flipboard has long promised to provide publishers with magazine-like advertising that takes advantage of the capabilities of […]](http://checkout.fallonhotdish.com/files/2012/09/levis_flipboard_1-322x250.png "These New Levi’s Ads on Flipboard Are Really Giant Catalogs")
These New Levi’s Ads on Flipboard Are Really Giant Catalogs
A Branded Magazine With Levi’s Fall Collection and ‘Go Forth’ Theme AdAge notes: Flipboard has long promised to provide publishers with magazine-like advertising that takes advantage of the capabilities of […]
Recent Posts
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IKEA’s Smallest Store Ever (OLA Display Banner)
Adverblog notes: IKEA products help you save space, so the brand decided to prove that point by squeezing an entire store into a banner. Move your mouse around and the […]
-
L2: 8 Most Innovative Digital Programs in Prestige: #8 Kate Spade
L2, authors of the Digital IQ Index®, count down 2011’s most innovative programs from prestige brands across all digital media—site, social media, mobile, and digital advertising. Founded in 1993, Kate […]
-
Shopping 2.0: Younger Shoppers Using Technology, Not Salespeople
NYT notes: When Nadia Karim goes shopping, she doesn’t wait around for salespeople. She saves items from apps and Web sites on her cellphone as a shopping list. And as […]
-
L2 Prestige 100®: Digital IQ Index: Fashion
Authored by L2, The Digital IQ Index®: Fashion study ranks the digital competence of 49 brands across four dimensions: Site, Digital Marketing, Social Media, and Mobile. Brand efforts were measured against […]
-
DOUBLE-DECKER TOPSHOP BUS TAKES SHOPPERS TO NEW LOCATION FOR FREE
UK clothing retailer Topshop has devised a fun way to promote its new store in Melbourne, Australia: by offering free rides around the city on a branded London double-decker bus. Providing regular […]
-
J.C. Penney to Change Prices as CEO Johnson Remakes Retailer – Businessweek
Jan. 25 (Bloomberg) — J.C. Penney Co. Chief Executive Officer Ron Johnson today laid out his plans to revive the retailer, starting with an overhaul of pricing and store layouts. […]
-
First Sears And Kmart Closings Of 2012 Concentrated In Midwest And South – The Consumerist
Sears Holdings, owner of the perpetually troubled retailer power couple Sears and Kmart, has released the locations of 80 out of the 100 to 120 “under-performing” stores that will close in […]
-
JWT Intelligence notes: 100 Things to Watch (for) in 2012
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Google Rethinking Luxury: Connecting with Today’s Affluent Consumer
For a crowd of almost 200 automotive marketers at Think Auto: Rethinking Luxury September 8, 2011 at Google New York, Andrew Sacks, CEO of the Affluence Collaborative and AGENCYSACKS, presented […]